Complete SEO Audit using Latest SEO Best Practices
Interested in our professional SEO services? We will happily provide a comprehensive SEO website SEO analysis free of charge before offering you a detailed SEO proposal. Search engines use hundreds of factors to determine which site will rank the highest for specific keywords. For example, Google has over 580 ranking factors alone. Hundreds of Googles scoring signals are critical to your success in achieving top search engine placements. SEO Inc completes a detailed audit of your business, displaying your strengths and weaknesses with comprehensive solutions. Our evaluating tools make it easy to see what the score for your website is, and how to improve your site to compete and surpass your competition.
The 5 primary ranking factors that we include in our SEO audits are the following:
SEO Audit of Website Code/Optimization:
Most SEO best practices are based on a few simple code elements, but our SEO website analyzer tools look at a lot more than your meta tags. When most people think of “search engine optimization,” they think of how the code is set up and how some of the code elements are used to build relevancy for keywords. Our SEO analysis report looks at your SEO audit for code elements that include:
- Page titles
- Meta tags
- Headings tags
- Section 508 / WVAG 2.1 accessibility attributes
- General code setup
- Page speed
Assessment of Site Architecture:
The structure of the website is critical to achieving search engine rankings for two reasons. First, it is important to make sure that your pages and content are getting properly indexed (crawled) by the search engine spiders. Second, the manner in which pages link together, especially the use of text links, is critical to helping build relevancy for keywords. Our SEO analyzer tools will look at the following:
- Canonicalization of URL
- Existence of XML sitemap and user sitemaps
- Assessment of navigation
- URL structure
- Internal Linking
- UI / UX issues
- Conversion rate optimization issues (CRO)
Website Content – (content marketing)
Search engine algorithms are placing more importance than ever on the text content on the website. If a site hopes to rank for specific keywords and phrases, it is critical that the site have relevant, readable text content that contains those keywords or phrases. Mentioning a targeted phrase one time is not sufficient. Our SEO analysis and website analyzer asks two questions about your website content:
- Quantity of content – do you have content to support your keywords?
- Quality of content – does it effectively target keywords and convert users?
Link Authority and Popularity:
Search engines measure the popularity of your website by the amount and quality of websites that are linking to your site. If your site does not have competitive link popularity, it will NOT achieve top rankings for keywords. We look at the sites that are consistently ranking for your keywords and make sure that we build in enough link popularity so that your website can compete for rankings.
Social Media Integration:
SEO Inc. has always been an industry leader and recognizes that our clients’ presence in the search engine results is only one facet of most companies’ online marketing efforts. The growth and impact of social networking sites are very similar to growth in search a decade ago. The impact that the search engines have on building your social network is unquestionable. On the other hand, as the top social networks have grown, the impact that they have on your site’s ability to achieve and maintain rankings on the search engines has evolved too. It is indeed a situation where one hand feeds the other; social should be considered a significant component of your professional SEO strategies.
Do you know where you stand? Contact our SEO company for your free SEO analysis / Audit.