Social Media Marketing is a way to advertise your brand or company to reach more clients and prospects. Your targeted audience already interacting with similar brands through social media and, if you are not approaching them directly then you are missing out thousand of opportunities! Great marketing strategy and implementation give your business remarkable results. Using social media platform like Facebook, Instagram, linkedIn, and twitter you can create devoted brands, make sales and generate leads.
What is Social Media Marketing?
SMM (Social Media Marketing) is a way of internet marketing which incorporates sharing and creating content to achieve branding goals. It includes different activates such as uploading video, posting text, updating image and other content which drives user engagement.
Plan before Starting
Before creating any campaign identify your marketing goals. Starting without a roadmap is like walking around the forest without a map.
Here are some questions enlisted that you should ask yourself before starting SMM:
- What are you hoping to achieve?
- Who will be your audience?
- What your audience search?
- Where your audience usually hand out?
- What message would you like to send your audience??
Also, determining the type of your business also helps you in driving traffic. For example, being heavily visual the travel business and e-commerce site can get a strong response from Pinterest and Instagram. A business-to-business or advertising company may discover more influence on Twitter or Linkedin.
How SMM Helps to Meet Marketing Goals?
With SMM you can meet your marketing goals, such as:
- Generate leads
- Increase website traffic
- Raise Brand awareness
- Improve communication with the targeted audience
More presence on social media means more chances of getting a potential user’s engagement and easier achievement of goals.
Best Social Media Marketing Tips
If you are ready to get started with social media, there are some tips to kick off your social media campaigns.
Social Media Content Planning — Building a marketing strategy is essential before appearing as a brand on social media. Like SEO do keywords research to get brainstorm content ideas that will interest your audience. Try to figure out what other similar businesses do n social media.
Excellent Social Content — “Content is everything” try to post relevant and genuine information on social media, doing so will grab user’s interest. The content that you should share is video, text, infographics, images, and how-to guides.
Consistent Brand Image—using social media marketing enables you to project your brand image on a variety of platforms. Every social media platform has its own unique visitors and the environment.
Social Media for Content Promotion—Social media is a perfect platform for promoting your content. Once you get true followings on social media, you may post new content regularly to make sure the user gets new stuff to read.
Sharing Curated Links — SMM is a great way to influence your unique content to get more followers. Post outside articles as well if you think your audience will enjoy reading. Curating also increases trust and you may even get links in return.
Keep an Eye on Competitors — tracking competitors is most important—using this approach may provide value keyword, phrases and other great social media techniques that you must target. Track competitors and figure out what he doing? And if it is going well for him than implement it for you and do it better.
Measure through Analytics — without tracking data you can’t get any idea about the success you getting on social media. Google Analytics is the best tool for this purpose you can monitor social marketing techniques and determine those strategies that are better off abandoned. For proper monitoring add tracking tags and make sure to use analytics in every social platform to get an even better idea on which platform your content is performing well.